- 1 word or letter title
- title on top left page (full page width)
- a colour scheme
- main story is main picture
- puffs
- main image over title slightly
- barcode
- unique font
- title is the largest text on the cover
- one main image - med close up, direct address
- main coverline - anchors the meaning of the main image, second largest on the page (few words as possible)
- coverlines - two or three lines, information about contents
- typography - consistent, connotationsof font reflect the target audience and subject
- frame - coverlines fame the image
- positioning statement - by the title
- issue date and price
- buzz word - exclusive
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